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ZAFUL is ready for London Fashion Week 2018!

BY Claire Wilson


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Yes, it's true!

ZAFUL is kicking off its brand new journey in London and heading to the Fashion Week

to showcase its brand image on original design.

Teamed up with eyewear brand Victor Wong,

ZAFUL will debut on the catwalk stage with the most representative

and trendy 2019 swimwear looks.


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Poise for London Fashion Week

Devoted to become the leading fast fashion brand,

ZAFUL has been building up its power and strength in fashion over the last 4 years.

In 2018, ZAFUL was ranked 34th in Top 50 China Export Brands by BrandZ,

the world's largest brand equity database.

As a LFW first-timer, ZAFUL is thrilled to join this most-watched and highly anticipated event

in the industry to open its door to a wider range of fashionista.

By collaborating with original designers, ZAFUL is determined to go "ORIGINAL" in its apparel and spirits.


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Power up in originality

Over the past 4 years, big data and market feedback become the core indicator

to affect the fashion design inside ZAFUL.

It guarantees popularity of each apparel in a more accurate way and directs the micro design adjustment.

However, staying in the comfort zone is not what ZAFUL would represent.

ZAFUL girls have always been a vibrant group of people that keep pushing the limits.

Since the beginning this year, ZAFUL has invested considerable efforts

in building up the internal originality strength.

Up til now, ZAFUL has launched multiple projects

that target at powering up the original design spirits inside the design team.

Designers that specialize in original pattern development,

fashion innovation in fabrics and crafts are getting on board of ZAFUL

to infuse inspiration and enlightenment throughout the team.


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ZAFUL x Victor Wong SS19 show and after party

DATE: 16th September

DOORS OPEN: 19:30

SHOW BEGINS: 20:00

PARTY BEGINS: 20:30

ADDRESS: 8 NORTHUMBERLAND AVENUE, LONDON, WC2N SBY




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